Define Brand Strategy and Architecture Leverage consumer and category insights to define the medium to long term strategy for the brand Refresh the brand identity and customer segmentation to make it future fit Trendspotting to drive innovation and new thinking in all marketing initiatives Be the overall brand custodian- plan key marketing initiatives which are critical to deliver the next phase of growth for the organization Marketing Communications and Creative Development Champion all creative development, ATL and BTL across business units to ensure one voice for the brand and sharp positioning for each category Devise regional and localised communication strategy to drive stronger regional connect and market share gain in identified geographies Work across cross-functional teams to ensure efficient utilisation of marketing budget to deliver effectiveness and ROI Manage a roster of multiple creative, event and retail agencies to deliver cutting edge marketing programs Deliver Integrated marketing GTM programs, closely working with category, digital and corporate communication teams
Brand Identity, Creative Development,
Other
Experience Not Provided
Delhi, India
JD UX Designer FlexC is a SAAS + talent marketplace platform used by hundreds of users. We are a global platform primarily operating in India, Canada and USA. We are looking to hire a UX Lead Designer who can help us upgrade the experience or our platform for global end-users. Responsibilities Understand and analyze the existing platform and figure out bottlenecks, challenges faced by end-users. Propose the enhancements to improve UX. Benchmark and track the user experience, conversions etc of the platform. Working in coordination with product managers and engineers to develop interactive designs and continuously find ways to enhance its own designs and implementation. Understand customer behavior, psychology, business drivers and objectives, and translate them into efficient UI design Writing UI specifications, user flows, personas, Information architecture. Collaborate with internal teams to define user interface requirements. Creating low, medium, and high-fidelity UI prototypes and wireframes. Skills Required: 2-4 years of experience in SaaS or marketplace product design. High level proficiency in creating mockups, interactions and fully workable prototypes in XD, Figma for mobile and web interfaces. Strong experience with Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, InDesign, sketch etc.) or equivalent software Familiarity with Responsive Web Design (RWD) techniques and tools. Ability to work both collaboratively as part of a team, and independently with minimal supervision, on multiple projects Great attention to detail Qualifications Bachelor/Master Degree in any of the following areas - HCI (Human-Computer Interaction), Interaction Design, Interface Design, Graphic Design, Web Design, Art/Design, or other relevant programs.
UX, Creating Mockups, Figma, Adobe Creative Suite, Communication, Interface Design, Adobe Creative Suite, Web Design, HCI, Responsive design, Interactive Media
User Experience Design (UED)
Intermediate (6-10 years)
Pune, Maharashtra, India
We are looking for an experienced digital marketing executive to contribute to the planning, implementation, and optimization of online marketing duties. The digital marketing executive's responsibilities include promoting products or services through digital platforms, creating marketing strategies, and monitoring the online presence of the company. To be a successful digital marketing executive, you should have extensive knowledge of marketing and technology best practices. You should be educated on how to use the internet to increase sales. Finally, an effective online marketing executive will need to be tech-savvy and create innovative marketing campaigns. Responsibilities: 1)Managing PPC campaigns, monitoring reports, and ROI. 2)Writing SEO copy for the website. 3)Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.). 4)Managing and updating social media platforms. 5)Keeping up-to-date with trends in social media. 6)Creating innovative content. 7)Overseeing the company's email marketing campaigns. Requirements: 1)Marketing or communications-related degree. 2)Proven working experience as an online marketing executive. 3)Broad experience with SEO, SMM, and PPC. 4)Understanding of digital marketing concepts. 5)Knowledge of web analytics & creative designing tools. 6)Content and creative writing skills. 7)Excellent communication skills.
PPC, SEO, SMM, Creative Content Writting & Poster Designing, Digital Marketing, Marketing Campaigns, Best Practices, Analytics, Google Ads, Digital Ads
Information Technology
Experience Not Provided
Bangalore, Karnataka, India
Graphic Designer Job Description We are seeking a new graphic designer to join our team. You will be designing a wide variety of things across digital and offline media. To be successful in this position, you’ll be a self-starter, capable of delivering brilliant creative ideas, and show amazing attention to detail. Graphic Designer Responsibilities: Planning concepts by studying relevant information and materials. Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval. Preparing finished art by operating necessary equipment and software. Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary. Contributing to team efforts by accomplishing tasks as needed. Communicating with clients about layout and design. Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop. Reviewing final layouts and suggesting improvements when necessary. Graphic Designer Requirements: Bachelor’s degree in graphic design or related field. Experience as a graphic designer or in related field. Demonstrable graphic design skills with a strong portfolio. Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator. A strong eye for visual composition. Effective time management skills and the ability to meet deadlines. Able to give and receive constructive criticism. Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design. Experience with computer-aided design.
Photoshop, Offline Media, InDesign, Website Design, Multimedia Design, Corporate Identity, Graphic Designing, Web Designing, User Interface Designing, graphic designer, Logo Design, Creative Designing
Graphic Design
Junior (3-6 years)
Chicago, IL, USA
Look at a very sharp, productive, creative candidates who posses strong research skill sets, strong with maths, should be a number & data cruncher. This role will be a pure Research role, writing reports & sharing the insights with the internal IB team & Clients. Open for location. Remote.
Equity Research, M&A, Financial Modelling ,
Capital Markets
Expert (10+ Years)
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
1) Globalized Web Pages for FlexC, starting with US 2) Coordination and management of PR contractor (overseeing the creation, approval, and distribution of Press Releases, media outreach, publicity strategy, all deliverables and otherwise, all approved deliverables specified in approved SOW. ) 3) Creative Agency vendor management (i.e. Brand Monkey) 4) Conceptualization and Execution of Webinar Talent Event (Q1 2023) and in-person Talent Event in India (time TBD3) 5) Global Social Media Strategy to Promote Brand Awareness 6) Go to Market Strategy (in coordination with PR vendor) 7) Support and execution of Talent Survey Content and distribution, Talent Event Agenda, co facilitation, discovery, and documentation and presentation of findings
Media Outreach, Go To Market Strategy, Brand Awareness, Coordination and Management, Press Releases, SOW, Vendor Management, Social Media Strategy
Marketing Strategy
Experience Not Provided
Colchester, VT, USA
The primary responsibility of this role is to study, analyze the spend data finding out gaps for cost out, create strategies for cost-out project execution for electronics category. manufacturing requirements for Electronic componenets, Printed Circuit Boards and assembly to meet customer specific technical requirements. Creating cost out (VA) project and execution strategies in Electronic Manufacturing and assembly Analyze spend data finding out gap for cost out. Prepares Electronic Componenets, PCB and PCBA specifications by studying the fabrications drawings, assembly drawings. Confers with manufacturing, Product teams, Printed circuit board fab vendors, suppliers to resolve Design For Manufacturing , Design For Testing , Design For Assembly issues. Demonstrates the application of basic Engineering tools/ principles and evidence of creative thinking (Printed circuit board stack up design, Bill Of Materials, Component Placement according to design flow for ease of routing .)
Circuit Boards, Technical Requirements, Project Execution, Design For Manufacturing, Analyze Spend, Design Flow
Manufacturing
Experience Not Provided
Pune, Maharashtra, India
Key Responsibilities: • Category Marketing – premium/ mass(VIP/Skybags) product portfolio to match-up with seasonal trends in the industry to stay competitive and profitable. • Brand Management - Leverage consumer insights through Consumer Research to define the medium to long term strategy for the brand. • Brand building – further consolidate and grow the brand on conventional and digital platforms • Shopper Marketing – Both online & On-ground Activations (BTL) at customer touchpoints • Managing media / PR and brand communication • Trendspotting to drive innovation and new thinking in all marketing initiatives • Work with Creative agencies to develop insightful & impactful marketing communication. • Digital Marketing - Content/Influencer Marketing /Advocacy/ Online Reputation Management • Working with cross functional teams to deliver on cost objectives • Planning, deploying, monitoring and evaluating marketing spend across ATL and BTL • New Product Innovation – Category development and enhancement (Product design & aesthetics). Adoption of digital technology for upgradation of the offering
Marketing,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
• Collaborate with marketing & commercial leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan. • Create insight led culture: Encourage and facilitate marketers to drive insight led approach to brand building and brand health tracking • Drive brand planning process & work closely with brand team to build robust brand plan for priority brands. • Build capability of marketers with focus on building marketing competencies. • Facilitate best practice sharing within the company, across industry and also outside pharma by subject matter experts to inspire and enhance capabilities of marketers. • Proactively stay abreast of industry best practices to bring innovation and external perspective for marketers. • Drive launch excellence for strategic new product launches • Stakeholder collaboration: Work closely with stakeholders including senior leadership to raise capabilities of marketers & build successful brands. • Drive thought leadership by influencing stakeholders across all levels. • Create idea factory to encourage new customer engagement avenues in compliance with regulatory requirement • Initiate multichannel engagement pilots and drive agility in new marketing practices • Creative agency management/optimization to drive synergies & cost saving.
Brand Plan, Marketing Strategy, Communication Plan, Brand Building, New Product Launches, Stakeholder Collaboration
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India