Job Description Job Description: We are an enthusiastic Digital Marketing Manager that works with a diverse range of clients to help them achieve their online marketing goals. Our team of experts is passionate about delivering exceptional results and driving meaningful business growth for our clients. We are currently seeking a highly skilled and experienced Digital Marketing Manager to join our client services team. This role offers the opportunity to work with multiple clients across different industries, providing strategic guidance, and managing their digital marketing campaigns. Your main responsibilities will include: Client Relationship Management: Serve as the primary point of contact for assigned clients. Build strong relationships by understanding their business objectives, challenges, and target audience. Conduct regular meetings, communicate campaign progress, and provide strategic recommendations to drive results. Strategy Development: Define and execute the digital marketing strategy aligned with the client's goals and objectives. Identify their key target markets, customer segments, and online channels to maximize brand visibility and lead generation. Online Advertising: Plan and manage online advertising campaigns for clients, including pay-per-click (PPC) advertising, display advertising, and social media advertising. Optimize campaigns to achieve maximum ROI and track performance using relevant analytics tools. Search Engine Optimization (SEO): Develop and execute SEO strategies to improve organic search rankings and increase website traffic. Conduct keyword research, optimize website content, and monitor SEO performance regularly. Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), social media advertising, display advertising, email marketing, and content marketing. Monitor campaign performance, adjust strategies as needed, and ensure timely delivery of results. Content Marketing: Create compelling and engaging content for various digital platforms, including websites, blogs, social media, and email marketing campaigns. Develop content calendars and oversee content distribution to drive brand awareness and customer engagement. Social Media Management: Manage social media platforms and develop strategies to grow clients' social media presence. Monitor social media trends, engage with the audience, and analyze social media metrics to optimize campaigns. Email Marketing: Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Develop segmented email lists, create email templates, and analyze campaign performance. Analytics and Reporting: Monitor and analyze key digital marketing metrics, generate reports, and provide actionable insights to optimize campaigns and improve marketing effectiveness. Utilize web analytics tools and marketing automation platforms to track customer behavior and campaign performance. Team Building and Leadership: Recruit, train, and manage a high-performing digital marketing team. Foster a collaborative and supportive work environment, providing guidance and mentorship to team members. Set clear performance goals, conduct regular performance evaluations, and identify opportunities for professional growth and development. Requirements Bachelor's degree in marketing, business, or a related field (Master's degree preferred). Proven experience as a Digital Marketing Manager or similar role in the IT software services industry. In-depth knowledge of digital marketing strategies, tools, and best practices. Strong understanding of SEO, SEM, PPC, social media advertising, and content marketing. Proficiency in using analytics tools (such as Google Analytics) and marketing automation platforms. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Strong project management and organizational skills. Ability to work independently and collaboratively in a team environment. Benefits Unlimited learning and growth opportunities A collaborative and cheerful work environment Exceptional reward and recognition policy Outstanding compensation Flexible work hours Opportunity to make an impact as your work will directly contribute to our business strategy.
Digital Marketing, Social Media, Digital Marketing Strategy, Optimize Digital Marketing, Social Media Advertising, Email Marketing, Engaging Content, Social Media Management, PPC, Search Engine Marketing, Drive Results, Search Engine Optimization, Social Media Metrics, Content Marketing, Brand Awareness, Content Distribution, Keyword Research, Business Growth, Campaign Management, Retain Customers, Web Analytics Tools, Marketing Automation, Google Analytics, Develop Content, Business Objectives, Digital Marketing Metrics, Client Services, Business Strategy, Project Management, Generate Reports, Professional Growth and Development, Software Services, Timely Delivery
Digital Marketing
Experience Not Provided
Delhi, India
Digital Roadmap Develop and execute integrated digital marketing strategy encompassing social media, Website, SEO, SEM, Influencer and content strategy in line with the overall brand objectives Create the digital content and media strategy and annual plan for each business unit (fans, lighting and switchgear, appliances) in consultation with the BU marketing leads and business heads Social Media and Content Build brand thought leadership with a sharply defined content strategy across digital channels. Develop a rich content repository in all formats Build own social media channels to tell compelling brand stories, drive high engagement and reach and build multiple lead generation journeys Set up capabilities and technology platform for content production at scale to support digital revenue teams. Drive the overall strategy of low-cost production at scale Work closely with PR teams to drive thought leadership and online PR to build corporate reputation through our social media channels
Social Media, Content Strategy, Digital Roadmap,
Marketing Strategy
Experience Not Provided
Delhi, India
Media Strategy and Budget Planning Create annual plans and own bottoms-up budget planning basis business objectives of the multiple Business Units Define and drive medium and long term media strategy for Orient Electric across all media Build hyperlocal media strategy framework to drive market penetration objectives Media Buying, Campaign Planning and Execution Build and optimise media plans for plan efficiency, visibility and delivery of BU objectives Drive long term media deals as required to optimise spends and drive savings Day to day campaign monitoring and scheduling Ensure comprehensive campaign performance reporting Ensure strong relationships with key media, reducing dependence on agency relationships alone Manage the relationship with the media agency ensuring optimum performance and periodic reviews
Media Strategy,
Other
Experience Not Provided
Delhi, India
Budget Management: • Develop and manage the sales and marketing budget, allocating resources effectively. • Monitor expenses and ROI for marketing campaigns. Sales Leadership: • Should be responsible for meeting and exceeding revenue targets, along with Patient Acquisition & Market Expansion. Data Analysis and Reporting: • Utilize data analytics to measure the effectiveness of sales and marketing efforts. • Generate regular reports and present findings to the executive team. Compliance and Ethics: • Ensure all sales and marketing activities comply with relevant healthcare regulations and ethical standards. • Promote a culture of ethical conduct within the department. Qualification 16 Qualifications: • Master’sdegree in Marketing, Business, Healthcare Administration, or a related field. • Proven experience in healthcare sales and marketing leadership roles. • Strong understanding of healthcare industry trends and regulations. • Excellent communication, interpersonal, and negotiation skills. • Proficiency in data analytics and digital marketing strategies. • Strategic thinking and problem-solving abilities. • Ability to work collaboratively in a cross-functional team environment. • Strong leadership and management skills. Experience: • A minimum of 13-15 years of progressively responsible experience in healthcare sales and marketing, with at least 3-5 years in aleadership role. Certifications: • Relevant certifications in marketing, healthcare management, or related fields may be advantageous.
Sales and Marketing, Sales and Marketing Budget, Marketing Campaigns, Budget Management, Market Expansion, Digital Marketing Strategies, Healthcare Industry, Brand Management, Digital Marketing, Social Media Marketing, Marketing, Marketing Strategy, Business Development
Marketing Strategy
Experience Not Provided
Hyderabad, Telangana, India
.Lead and manage client engagements, delivering high-quality work on time and within budget Oversee project delivery and ensure project team is working effectively and efficiently Develop and maintain strong client relationships, and identify opportunities to expand EY's services to clients Develop and mentor team members, providing guidance and support to build skills and capabilities Contribute to the growth of the Healthcare and Pharma practice, including business development and marketing efforts Contribute to the development of EY's intellectual capital in the healthcare and pharma space, including whitepapers and thought leadership pieces Key Skills: · Deep expertise in the healthcare, medical devices, medtech, and pharma industries · Experience in commercial due diligence will be advantage. · Relationship with the Private Equity firms is good to have but not necessary · A blend of industry and consulting experience will be ideal. · Experience in commercial due diligences, M&A, market entry strategy, Business model transformation, Organization strategy, transformation, and digital transformation in the healthcare and pharma space · Strong project management skills, with a track record of delivering high-quality work on time and within budget · Excellent communication and interpersonal skills, with the ability to build and maintain strong client relationships · Strong team management and leadership skills, with the ability to develop and mentor team members · Vast industry network and public presence at industry forums Qualifications: · 15 to 20 years of experience in the core strategy consulting space in India, with deep expertise in the healthcare, medical devices, medtech, and pharma industries · MBA or equivalent degree from a top-tier institution · Strong academic record
Project Delivery, Project Management, Intellectual Capital, Marketing Efforts, Business Development, Private Equity, Due Diligence, Thought Leadership, Business Model Transformation, Digital Transformation, Track Record
Strategic Planning
Experience Not Provided
Mumbai, Maharashtra, India
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
• Collaborate with marketing & commercial leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan. • Create insight led culture: Encourage and facilitate marketers to drive insight led approach to brand building and brand health tracking • Drive brand planning process & work closely with brand team to build robust brand plan for priority brands. • Build capability of marketers with focus on building marketing competencies. • Facilitate best practice sharing within the company, across industry and also outside pharma by subject matter experts to inspire and enhance capabilities of marketers. • Proactively stay abreast of industry best practices to bring innovation and external perspective for marketers. • Drive launch excellence for strategic new product launches • Stakeholder collaboration: Work closely with stakeholders including senior leadership to raise capabilities of marketers & build successful brands. • Drive thought leadership by influencing stakeholders across all levels. • Create idea factory to encourage new customer engagement avenues in compliance with regulatory requirement • Initiate multichannel engagement pilots and drive agility in new marketing practices • Creative agency management/optimization to drive synergies & cost saving.
Brand Plan, Marketing Strategy, Communication Plan, Brand Building, New Product Launches, Stakeholder Collaboration
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Head – E-Commerce – Niine Pvt Ltd Position Overview: - Responsible for the long term and short-term channel strategy and execution for two of Niine's key sales growth engines, namely eCommerce. Broad responsibility for P&L of the channels Role & Responsibilities: - Deliver volume, value & profitability targets as per annual sales plan - Develop, and execute TOT (Terms of Trade) and ensure compliance of the same. - Pricing and channel engagement - Assortment management to ensure continuous availability of products across accounts. - Ensure accurate sales forecasting and achievement on monthly basis. - Monitor utilization of E commerce spends and evaluate their effectiveness. - Create growth forecast plans for across levels. - Initiate & develop annual marketing plans and consumer offer calendar as per the strategy & guidelines set and agreed in Joint Business Planning in tandem with the category team - Run Promotion activities and Consumer offers with partner account - Run performance marketing campaigns with the help of the agency. Monitor & improvise as needed.
Sales Growth, Sales Forecasting, Channel Strategy, Marketing Plans, Business Planning, Performance Marketing, Continuous Availability
Sales
Experience Not Provided
1) Globalized Web Pages for FlexC, starting with US 2) Coordination and management of PR contractor (overseeing the creation, approval, and distribution of Press Releases, media outreach, publicity strategy, all deliverables and otherwise, all approved deliverables specified in approved SOW. ) 3) Creative Agency vendor management (i.e. Brand Monkey) 4) Conceptualization and Execution of Webinar Talent Event (Q1 2023) and in-person Talent Event in India (time TBD3) 5) Global Social Media Strategy to Promote Brand Awareness 6) Go to Market Strategy (in coordination with PR vendor) 7) Support and execution of Talent Survey Content and distribution, Talent Event Agenda, co facilitation, discovery, and documentation and presentation of findings
Media Outreach, Go To Market Strategy, Brand Awareness, Coordination and Management, Press Releases, SOW, Vendor Management, Social Media Strategy
Marketing Strategy
Experience Not Provided
Colchester, VT, USA
Key Responsibilities: • Category Marketing – premium/ mass(VIP/Skybags) product portfolio to match-up with seasonal trends in the industry to stay competitive and profitable. • Brand Management - Leverage consumer insights through Consumer Research to define the medium to long term strategy for the brand. • Brand building – further consolidate and grow the brand on conventional and digital platforms • Shopper Marketing – Both online & On-ground Activations (BTL) at customer touchpoints • Managing media / PR and brand communication • Trendspotting to drive innovation and new thinking in all marketing initiatives • Work with Creative agencies to develop insightful & impactful marketing communication. • Digital Marketing - Content/Influencer Marketing /Advocacy/ Online Reputation Management • Working with cross functional teams to deliver on cost objectives • Planning, deploying, monitoring and evaluating marketing spend across ATL and BTL • New Product Innovation – Category development and enhancement (Product design & aesthetics). Adoption of digital technology for upgradation of the offering
Marketing,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India