Job description: The Lead Generation Marketing Manager is responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, lead generation portals such as India Mart, Google ads and lead nurture tactics that deliver a consistent pipeline of high-quality leads. Ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in CRM, and analyzing results. Candidate will be responsible for nurturing healthy internal and external relationships with the intent of building lead generation program value, direct response tactic execution, differentiating the company from its competitors, promoting Youngman B2B thougth leadership, becoming a product knowledge expert, and creating an environment for continuous campaign improvement. Key Tasks/Responsibilities: 1) Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities with the help of Lead quailfiers. 2) Integrated Campaign Development: Execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content with the help of agency 3) Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel. 4) Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process. 5) Campaign Calendar and Matrix: Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts. 6) Lead Generation Workflows: Define lead flow processes and work with Database Marketing Team to support sales team. 7) Reporting and Metrics: Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. Analytical and able to derive meaning from data through A/B testing and email/landing page optimization. 8) Manage day-to-day activities and lead planning meetings with Segment Teams and external agency to define and execute on B2B demand generation strategy required to drive identified KPIs and business growth initiatives. Qualifications & requirements: 1) Minimum: Bachelor’s Degree in Marketing or Communications-related field of study. Possesses knowledge and experience in the tenets of traditional and demand generation B2B marketing. 2) At least 3+ years of in-depth knowledge and experience leading B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation and google ads. 3) Excellent written and verbal communication, interpersonal, and organizational skills. 4) Seasoned project management skills; highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines. 5) Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities. Is a team player with the confidence to present a professional and positive demeanor with internal and external customers. 6) Able to take the lead and guide agency relationship and other employees when necessary. Experience working within the communications and information technology service category a plus. 7) Preferred: Btech (Mech or Civil)+ MBA/MS with an emphasis in marketing or communications-related field of study. 8) Skills: Email Marketing, Google Ads,
Marketing, Sales, B2B Marketing, B2B Sales, B2C Sales,
Sales & Marketing
Junior (3-6 years)
Greater Noida, Uttar Pradesh, India
Role description: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for Hello Zindagi. Design, build and maintain social media presence for Hello Zindagi Creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services Quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable online media channel strategy and plans Deep dive into customer data and translate findings into actionable customer insights Engaging & communicating with various internal category teams , thus building relationship & understanding their requirement Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue and sales cycle length Required competencies: A digital marketer with a proven working experience & strong understanding of digital analytics, web metrics, with the ability to generate, analyze and interpret data. Media planning, execution capabilities Consumer understanding Desirable competencies: Google Certification Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Personality attributes: Go getter Street Smart Hunger to excel
Marketing, Social media optimization, Digital analytics, Digital Marketer, web metrics, Google analytics, digital campaigns, Media Planning, Consumer Insights, Consumer Behaviour, Sales
Sales & Marketing
Junior (3-6 years)
Mumbai, Maharashtra, India
Job description: Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. In order to do so, it is very critical that we connect with our customers across the entire life cycle and always aim towards user acquisition, user user acquisition, user growth & user user retention from day 1. You will ‘raise the bar’ for growth basis data driven full funnel marketing based on rapid experimentation. Unlike a traditional marketing manager where they just focus on the customer acquisition, our growth marketers will focus on the entire customer life cycle from awareness, acquisition, activation, retention, revenue, referral and so on. As a Performance Marketer you will be continuously challenging your own work with questions around user sign-ups, activation, offers, price strategies, up selling cross selling etc. Hence, it is no longer just marketing, but it is growth with in-depth product and tech involvement. You will be responsible for setting up profitable user acquisition strategies, quality acquisition over quantity, while leading and managing relationships with performance marketers, affiliates and paid marketing experiments using Google, Facebook and other channels. You will be expected to start experimenting with how to improve conversions along the way. This will also require you to have a lot of customer empathy and behavioral psychology. We want someone who is super hands on for this, a growth hacking mindset who believes in settling for the best outcomes - be it cohorts, display ads, copy and also setting benchmarks to beat in terms of return on investments. We believe that growth is too important a function to be managed by any external agency and hence we want in-house experts who will take out customer life cycle management and help grow exponentiall Role & Responsibilities: At Raise, you will develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and short-term / long-term ROI. Attitude for settling for nothing, but profitable user acquisition. Think and drive user acquisition as a P & L business itself. Build, lead, execute and manage Adv. Networks, Performance Marketing partners, Affiliates and large networks. Experiment and lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting. Day-to-day management of online campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, videos etc. Lead overall site/app conversion rate optimization and develop and optimize landing page strategy if required. Continuously test and optimize new channels, audiences, networks, publishers. Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition Use analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns Measure everything, champion metrics-driven analysis and decision-making throughout the organization Think strategically, analytically, and creatively about new ways to reach customers and increase relevance Working closely with product & business owners to ensure a great customer experience Skills Required: MBA along with a bachelor's degree in marketing, business, finance or related field, and awareness of growth and marketing for tech platforms. For experienced and competent individuals, we would value their experience much more than academics. Past and latest experience with a financial services company will be awesome. Banking, financial service, or payment services companies are super! 3-6 years of direct acquisition, growth-focused experience in digital marketing, B2C business and startup experience preferred. Experience building a comprehensive digital marketing strategy from the ground up Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites Creativity to lead campaigns, define target audiences and knowledge of consumer behavior Required to have a thorough understanding of various online and offline marketing funnels Very data driven, Sensitivity to potential trade-offs between performance and branding Strong sense of ownership with humility and eagerness to learn and grow Fluent in English communication, confident, articulate, and self-motivated We are a start-up and we are focusing on fast growth with quality products hence the ability to work in a fast-paced environment goes without saying. Demonstrated a lot of ownership and proven track record of delivering results, with strong attention to detail and analytical skills Location: Mumbai candidates preferred. Any other information that you would like to share?
B2C, Digital marketing Specialist, Branding, cpa, cpm,
Sales & Marketing
Junior (3-6 years)
Mumbai, Maharashtra, India
Role & Responsibilities: Ensure optimized inventory is managed in warehouse all the time Review supply chain practices in accordance with new or changing environmental policies, standards, regulations, or laws Select logistics partner to maximize economy by combining shipments or consolidating warehousing and distribution Monitor supplier performance to assess ability to meet quality and delivery requirements. Improves customer service quality results by studying, evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results; implementing changes Work closely with cross-functional teams within Smytten to grow partnerships by bringing in innovation in supply chain, operations, technology etc. Ideate and implement cost improvement projects. Skills Required: Qualification Masters in Business Administration (MBA) - Preferrable Experience Previous experience in ecommerce/sale/marketing/business development in luxury, hospitality or FMCG industry would be a plus Skills Previous experience as a supply chain manager or in a similar field Should have strong analytical and problem solving skills Should be a self-starter, with ‘out of the box’ and strategic thinking ability Excellent written/verbal communication and presentation skills Excellent organizational and project management skills Good interpersonal skills and a good team player Should be able to juggle between multiple work streams and lots of ambiguity Deliver results with minimal supervision Proficiency in Microsoft Excel What you can expect:
supply chain management, Business Development, Marketing, Sales,
Sales & Marketing
Starter (0-3 years)
Ahmedabad, Uttar Pradesh, India
Job description: We are looking for Student Counselors who are driven, self-motivated and highly passionate about working in the Ed-tech space while impacting careers via quality education & expert mentorship. You’ll work closely with top school graduates, ex-McKinsey, BCG, Deloitte, EY, Byju, Paytm employees to establish, nurture, and grow business across categories & territories. This is an amazing opportunity to learn from an extraordinary team, grow massively and to help students around the globe build an awesome career for themselves. Role & Responsibilities: Identify and develop strategic relationships with potential customers ● Develop a strong pipeline of new customers through direct or indirect customer contact and prospecting ● Ongoing monitoring and analysis of pipeline to review performance & optimize accordingly to ensure objectives are met ● Maintaining strong follow-ups and regular feedback calls ● Creating lead engagement plans and strategy ● Studying the details of each offering and remaining abreast of updates to these offerings. ● Efficient and effective lead utilization with consistent follow-ups, low Turn-Around-Time (TAT) and increased connectivity with multiple attempts ● Update and create tailored client proposals and negotiate further to close the deals ● Building cross-discipline relationships in the organization, partnering closely with the growth and marketing team, providing feedback and insight
Sales, Business Development,
Sales & Marketing
Starter (0-3 years)
Delhi, India
Job description: Understand the business, product & customer journey and how customer support plays a major role in the overall retention and upselling model Establish our reputation as a company that offers excellent customer support during all sales and after-sales procedures Develop a thorough SWOT analysis of the existing support organization, operating model and procedures and lay out a roadmap of near-term, medium-term and long-term improvements Develop key metrics to adequately measure and improve customer support experience & support efficiency (MTTR metrics - mean time to resolution), quality and productivity. Develop TranZact Academy and Knowledge Base to increase product adoption and team efficiency Exposure to subscription and renewal-based business processes, upselling, or cross-selling as well as deep knowledge of and experience in implementing Customer Support best practices Implementation of support tools to enhances customer experience at different stage Daily tracking of customer interaction, behavioural traits, segment, maintain daily, weekly & monthly detailed analysis & reporting to provide actionable visibility to other teams - marketing, product, tech Conduct A,B experiments with clear success, failure metrics to improve engagement and understand customer mindset Collaborate with internal teams like success, creative, marketing, product, tech and more, to drive retention. Develop, implement and refine retention strategy to drive cross,sell,upsell and improve DAU, WAU, MAU. RESPONSIBILITIES 6+ years of overall management experience in the tech space. 4+ years of experience as a Customer Support Expert. Should have managed chat inflow of 1k to 20k+ per month Tools Expertise: Experience on tools like Tableau, Google Analytics, Clevertap, Pendo, Totango, Mixpanel or their equivalent Strong with basics, quick learner & good with numbers Excellent verbal and written communication skills Experience with SQL & Advanced Excel Experience working hands-on with large-scale data sets Experience of working in a fast-growing unstructured startup environment
Tableau, Google Analytics, totango , clevertap, pendo, Mixpanel, Customer support Expert, SQL
Technology Consulting - IT
Junior (3-6 years)
Mumbai, Maharashtra, India