We are looking for an experienced digital marketing executive to contribute to the planning, implementation, and optimization of online marketing duties. The digital marketing executive's responsibilities include promoting products or services through digital platforms, creating marketing strategies, and monitoring the online presence of the company. To be a successful digital marketing executive, you should have extensive knowledge of marketing and technology best practices. You should be educated on how to use the internet to increase sales. Finally, an effective online marketing executive will need to be tech-savvy and create innovative marketing campaigns. Responsibilities: 1)Managing PPC campaigns, monitoring reports, and ROI. 2)Writing SEO copy for the website. 3)Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.). 4)Managing and updating social media platforms. 5)Keeping up-to-date with trends in social media. 6)Creating innovative content. 7)Overseeing the company's email marketing campaigns. Requirements: 1)Marketing or communications-related degree. 2)Proven working experience as an online marketing executive. 3)Broad experience with SEO, SMM, and PPC. 4)Understanding of digital marketing concepts. 5)Knowledge of web analytics & creative designing tools. 6)Content and creative writing skills. 7)Excellent communication skills.
PPC, SEO, SMM, Creative Content Writting & Poster Designing, Digital Marketing, Marketing Campaigns, Best Practices, Analytics, Google Ads, Digital Ads
Information Technology
Experience Not Provided
Bangalore, Karnataka, India
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Job title: Head – Digital Business (MSME Segment) Location: Gurugram BU/Function: Digital Reports to: Chief Digital Officer About the Digital Business Unit at IndusInd: The mandate of the Digital Business Unit at IndusInd Bank is as follows: · Building customer centric products with human centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments · Build innovative products and propositions backed with problem solving mindset to discover and solve latent needs of customers · Build Embedded Finance (Banking as a Service) applications · Ensure designs are highly available, highly modular, highly scalable and highly secure · Drive digital business Some of the applications managed by the Digital Business Unit include IndusMobile (bank’s mobile app for retail individual clients), Indusnet (netbanking application of the bank), IndusMerchantSolutions app, Whatsapp Banking, Chatbots, easycredit for Individuals, easycredit for Business Owners, savings, current account and fixed deposit online platforms. There are many more innovative digital products and solutions in pipeline The unit’s objectives are three fold – (a) Drive better customer experience and engagement (b) transform existing lines of businesses and (c) build new digital only or banking as a service led digital business models About the Role: As a Digital Business Head for MSME segment, you will be leading the product and growth functions for all Digital MSME applications. This includes Bank’s Direct to Customer platform to open Current Accounts digitally leveraging Video KYC, IndusMerchantSolutions mobile app targeted at retailers, easycredit for business stack and an upcoming comprehensive Digital MSME platform. Job Responsibilities: · Overall ownership of balance sheet and P&L targets for Digital MSME Business · Drive organic growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy · Manage performance marketing budget along with marketing team to drive paid traffic to platforms · Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required · Manage cost of “quality” acquisition and ensure it is within benchmarks · Meet month on month growth targets across current account, small ticket unsecured business loans, new users acquired on indusmerchantsolutions app · Meet customer engagement targets on metrics such as transactions per client, daily / weekly / monthly active users, attrition rates and so on · Meet revenue per client KPIs and define and manage all customer growth campaigns leveraging real time event driven customer engagement tools · Define the product roadmap for digital MSME platforms and ensure a well prioritized product backlog is in place at all times and executed meticulously · Ensure product team applies human centered design principles in design and ensure user stories and UI / UX of platforms in scope is best in class · Work closely with engineering teams to ensure delivery on product backlog as per milestones agreed · Ensure platforms and applications are also extended to offline channels of the bank (relationship management, branches, etc) to bringing efficiency in offline business through greater straight through processing, lower cost of processing and improved productivity · Work collaboratively with various functions in the organization – Legal, Risk, Compliance, Information Security, Engineering, IT, Marketing to meet desired business objectives Education, Work Experience, Key Skill Set Requirements: MBA from a Tier 1 / Tier 2 Business School Min of 10 years of experience post MBA Experience in running a digital business Strong understanding of P&L drivers and sensitivities Ability to collaborate and work with diverse set of stakeholders
Mobile App, Human Centered Design, Business Models, Customer Engagement, Performance Marketing, SEO Strategy, KYC, Customer Experience, Organic Growth, Product Roadmap, Customer Centric, Customer Growth, Balance Sheet, Inside Sales, Business Objectives, UX, Information Security
Digital Marketing
Experience Not Provided
Gurugram
Key Responsibilities: • Category Marketing – premium/ mass(VIP/Skybags) product portfolio to match-up with seasonal trends in the industry to stay competitive and profitable. • Brand Management - Leverage consumer insights through Consumer Research to define the medium to long term strategy for the brand. • Brand building – further consolidate and grow the brand on conventional and digital platforms • Shopper Marketing – Both online & On-ground Activations (BTL) at customer touchpoints • Managing media / PR and brand communication • Trendspotting to drive innovation and new thinking in all marketing initiatives • Work with Creative agencies to develop insightful & impactful marketing communication. • Digital Marketing - Content/Influencer Marketing /Advocacy/ Online Reputation Management • Working with cross functional teams to deliver on cost objectives • Planning, deploying, monitoring and evaluating marketing spend across ATL and BTL • New Product Innovation – Category development and enhancement (Product design & aesthetics). Adoption of digital technology for upgradation of the offering
Marketing,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
• Collaborate with marketing & commercial leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan. • Create insight led culture: Encourage and facilitate marketers to drive insight led approach to brand building and brand health tracking • Drive brand planning process & work closely with brand team to build robust brand plan for priority brands. • Build capability of marketers with focus on building marketing competencies. • Facilitate best practice sharing within the company, across industry and also outside pharma by subject matter experts to inspire and enhance capabilities of marketers. • Proactively stay abreast of industry best practices to bring innovation and external perspective for marketers. • Drive launch excellence for strategic new product launches • Stakeholder collaboration: Work closely with stakeholders including senior leadership to raise capabilities of marketers & build successful brands. • Drive thought leadership by influencing stakeholders across all levels. • Create idea factory to encourage new customer engagement avenues in compliance with regulatory requirement • Initiate multichannel engagement pilots and drive agility in new marketing practices • Creative agency management/optimization to drive synergies & cost saving.
Brand Plan, Marketing Strategy, Communication Plan, Brand Building, New Product Launches, Stakeholder Collaboration
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Job Description Form (Technology) Basic Information Role/ Job Title Portfolio Lead - Credit Cards Place of Work Mumbai BKC Business Credit Cards Function/ Department Credit Cards Organizational Relationships Supervisor Title & Grade Business Lead Scope & Size Direct Reports 2 In Direct Reports NA Stakeholder Network Internal Stakeholders Product, Marketing,Operations, Technology, Customer Service, Analytics External Stakeholders Merchant Partners, Vendors Peers within functions Product Lead, Portfolio Lead Peers in other functions Marketing Lead, Project Lead Job Purpose This role will primarily be responsible to drive Spends for the Credit Card Portfolio Team. Their broad responsibility is to develop and implement marketing strategies inorder to grow consumer spends and help reach the assigned targets. In order to successfully reach their goal, the individual needs to closely work with multiple teams including Product, Marketing, Tech, UX, Operations, Analytics and Customer Service teams. Roles & Responsibilities Key / Primary Responsibilities Drive Spends campaign for credit card business Utilize qualitative and quantitative insights to develop hypotheses- identify opportunities based on competitive intelligence and customer analytics to increase consumer spending Define, prioritize, and communicate short- and long-term goals Partner with engineers, designers, marketing, customer operations, strategy and analytics teams to rapidly develop and deliver projects Train and lead a team of 2 members Secondary Responsibilities • Communicating and collaborating with leaders from multiple disciplines and across multiple product lines • Ideate innovative consumer spending concepts and events • Defining clear success metrics, and support the teams to achieve the same Managerial & Leadership Responsibilities • Customer experience grounding: Ability to design customer-centric experiences throughout the decision journey • Market Orientation: Ability to deeply understand market trends, partner ecosystems, and competitive strategies • Business Acumen: Comfort with business strategy, portfolio prioritization, go to market and tracking key performance indicators, strong problem-solving skills • Soft Skills: Ability to build and manage a young team, and exercise leadership without authority, communicate effectively in different contexts Key Success Metrics Business Metric: Consumer Spend Growth and Customer Engagement for Credit Cards products. Customer Focus: Deep dive in customer behavior by analyzing data, observing trends and aligning campaigns/propositions accordingly. Execution mindset:- Understand the problems we are trying to solve and work closely with engineers, designers, data scientists, and other functions to define, iterate and ship an awesome sustainable product Communication: Build constructive relationships, communicate effectively with internal and external stakeholders, and have a great time doing it Job Requirements - Academic Qualifications Graduate Degree Any University (Premier/ Tier1, II, III, Others) Additional Information Post Graduate Degree MBA Tier 1 or 2 Full Time Professional Degree University (Premier/ Tier1, II, III, Others) Additional Information Job Requirements - Technical Qualifications Mandatory Certification Understanding of product/category marketing & digital sales Issuing Institue Additional Information Prferred Certification Issuing Institue Additional Information Job Requirements - Work Experience Years of Experience 8+ years Industries BFSI, Fintech, Marketing, Ecommerce Level / Capacity Job Requirements - Skills Proficiency Technical Skills (Tools, Languages, Competencies) Name Skill Proficiency Level (H/M/L) Description/ Comments Data analyticals skillls High Marketing skills High Functional Skills Name Skill Proficiency Level (H/M/L) Description/ Comments Experience of Digital payment products High Expertise in Consumer facing Payments/Cards High Behavioural and Soft Skills Name Skill Proficiency Level (H/M/L) Description/ Comments Communication & Interpersonal skills High Drive, Energy & Action Oriented High Innovative Thinking High Customer Focus/Orientation High
Marketing Skills, Competitive Strategies, Implement Marketing Strategies, Product Lines, Key Performance Indicators, Business Strategy, Competitive Intelligence, Customer Operations, Go To Market, Customer Engagement, Customer Experience, Digital Sales, Analyzing Data, Deliver Projects, Product Communication, Business Acumen, UX, Fintech, Consumer Facing, Multiple Disciplines, Ability To Design, Functional Skills
Product Marketing
Experience Not Provided
Mumbai
` Annexure I : ABG Job Description Template ` HayGroup Job Description Template 2017 Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD Business Grasim – Birla Paints Division Unit Paints – HO Location Mumbai Poornata Position Number of the job Reports to: Poornata Position Number Poornata Position Title of the job Lead Commercial - Marketing + CX Reports to: Poornata Position Title CFO Function Marketing & CX Reports to: Function Department Marketing & CX Reports to: Department Designation of the Employee Designation of the Manager Date of writing/updation of JD 24.3.2021 ` Annexure I : ABG Job Description Template ` HayGroup Job Description Template 2017 1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines) To provide financial and commercial leadership to the marketing team on commercial matters. 2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job. Business Workforce Number Unit Workforce Number Function Workforce Number Department Workforce Number Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter 3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section 1. Ensure clear and timely resolution of contractual and commercial issues despite tight timelines. 2. Support development of strategic plans, create financial returns and business growth. 4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas) Key Result Areas Supporting Actions Support development of Marketing plan and budget • Liaison with Head CX and Head Marketing to support the overall marketing planning and budgeting exercise, providing inputs the marketing team on commercial matters. • Support the overall marketing planning and budgeting exercise, providing inputs to Category Heads and the Head Marketing on commercial matters. ` Annexure I : ABG Job Description Template ` HayGroup Job Description Template 2017 Support marketing team to execute all marketing related initiatives • Support the marketing team on dispatches and storage of POS and branding merchandise. • Generate and share commercial data as required from time to time to the marketing team for their analysis. Monitor and drive compliance to CX and marketing SOPs • Conduct regular review compliance to SOPs on marketing processes, pricing, and schemes; and highlight deviations, if any, to the Marketing Head. • Monitor compliance of GST regulations and reconciliation. • Ensure periodic audits for monitoring compliance. • Implement and review internal control systems to ensure proper accounting. • Conduct periodic audits of the pay-outs v/s budgets and highlight any deviations to the Marketing Head. Manage vendors to enable execution of marketing related activities within timelines • Perform evaluations and reference checks to ensure superior quality of vendors within budget while sourcing them. • Manage vendors to ensure smooth and timely execution of the project by effectively tackling interpersonal issues, and commercial issues. • Onboarding, managing, and ensuring compliance for all vendors including process handholding of raising POs, advances etc. • Track outstanding invoices as well as open advances. • Ensure timely bill clearance of vendors. Build cross functional synergies with other teams to enable successful implementation of Commercial related initiatives • Share Commercial issues with relevant internal stakeholders across functions. • Create processes and synergies for periodic execution of commercial related activities across functions. 5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report) ` Annexure I : ABG Job Description Template ` HayGroup Job Description Template 2017 6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives Relationship Type Frequency Nature Internal Head CX Weekly Update the Head CX on Commercial action plan progress Head Marketing Weekly Update the Head Marketing on Commercial plan progress Peer Leads Weekly Regular updates and discussions External Vendors As and when required Updates and coordination 7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position. SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to be maintained in the organizational record. Job Holder Reports to – Manager Name Signature (needed for the hard copy) CFO Lead Commercial –CX +Marketing
Marketing Processes, Marketing Plan, Commercial Plan, Overall Marketing, Reference Checks, Business Growth, Geography, SOPs, Manage Vendors, Review Compliance, Reconciliation, Accounting, POS, Action Plan
Financial Reporting
Experience Not Provided
Mumbai
Key Responsibilities: • Sales Revenue:- Responsible for Revenue from all offline channels • Business Development Build partnerships with eB2B players and other offline distribution providers Productivity & Field-Force Effectiveness Trade Marketing and in-store activations Key Interfaces: Marketing Lead Lead for D2C platform Lead for Online Sales
offline sales, General Trade, ecommerce, Modern Trade, Digital Sales,
Sales
Experience Not Provided
Mumbai, Maharashtra, India
The Branch Manager will direct and supervise the staff and day-to-day operations in the assigned branch location, ensuring delivery of quality customer service and achievement of sales or productivity goals. EDUCATION: Any Graduate / Postgraduates. OTHER BENEFITS: Personal Accident Insurance, Group Life Insurance, Spectacles & Dental Policy. JOB DESCRIPTION: Collaborates with other branch and district managers to set reasonable sales and/or retail goals. Conducts regular staff meetings to ensure that goals and objectives are clearly communicated with branch staff; provides guidance and leadership to enable staff to meet these goals and objectives. Maintains and develops positive relationships with existing and prospective clients, local network of hospitals, garages, and insurance companies. Increase branch footfall and presence along with demonstrating excellent customer service and setting an example for other staff. Participates in community activities to promote the organization and to build goodwill. Initiates Branch Engagement and marketing activities and growth campaigns. Performs other related duties as assigned. CANDIDATE BACKGROUND AND EXPECTATIONS: 1. Direct sales / Agency sales background. 2. BM should have marketing knowledge and have plans to execute the same. 3. Should have good customer Interaction and Customer Service skill. 4. Minimum 3 Years of insurance sales experience.
Accident Insurance, Direct Sales, Group Life Insurance, Insurance Sales, Customer Interaction, Marketing Activities
Sales
Intermediate (6-10 years)
Nagpur, Maharashtra, India,Solapur, Maharashtra, India,Jalna, Maharashtra, India,Kolhapur, Maharashtra, India
The Branch Manager will direct and supervise the staff and day-to-day operations in the assigned branch location, ensuring delivery of quality customer service and achievement of sales or productivity goals. EDUCATION: Any Graduate / Postgraduates. OTHER BENEFITS: Personal Accident Insurance, Group Life Insurance, Spectacles & Dental Policy. JOB DESCRIPTION: Collaborates with other branch and district managers to set reasonable sales and/or retail goals. Conducts regular staff meetings to ensure that goals and objectives are clearly communicated with branch staff; provides guidance and leadership to enable staff to meet these goals and objectives. Maintains and develops positive relationships with existing and prospective clients, local network of hospitals, garages, and insurance companies. Increase branch footfall and presence along with demonstrating excellent customer service and setting an example for other staff. Participates in community activities to promote the organization and to build goodwill. Initiates Branch Engagement and marketing activities and growth campaigns. Performs other related duties as assigned. CANDIDATE BACKGROUND AND EXPECTATIONS: 1. Direct sales / Agency sales background. 2. BM should have marketing knowledge and have plans to execute the same. 3. Should have good customer Interaction and Customer Service skill. 4. Minimum 3 Years of insurance sales experience.
Accident Insurance, Direct Sales, Group Life Insurance, Insurance Sales, Customer Interaction, Marketing Activities
Sales
Intermediate (6-10 years)
Amritsar, Punjab, India,Bhatinda, Punjab, India,Chandigarh, India,Hoshiarpur, Punjab, India,Jalandhar, Punjab, India,Ludhiana, Punjab, India,Patiala, Punjab, India