Job Description Job Description: We are an enthusiastic Digital Marketing Manager that works with a diverse range of clients to help them achieve their online marketing goals. Our team of experts is passionate about delivering exceptional results and driving meaningful business growth for our clients. We are currently seeking a highly skilled and experienced Digital Marketing Manager to join our client services team. This role offers the opportunity to work with multiple clients across different industries, providing strategic guidance, and managing their digital marketing campaigns. Your main responsibilities will include: Client Relationship Management: Serve as the primary point of contact for assigned clients. Build strong relationships by understanding their business objectives, challenges, and target audience. Conduct regular meetings, communicate campaign progress, and provide strategic recommendations to drive results. Strategy Development: Define and execute the digital marketing strategy aligned with the client's goals and objectives. Identify their key target markets, customer segments, and online channels to maximize brand visibility and lead generation. Online Advertising: Plan and manage online advertising campaigns for clients, including pay-per-click (PPC) advertising, display advertising, and social media advertising. Optimize campaigns to achieve maximum ROI and track performance using relevant analytics tools. Search Engine Optimization (SEO): Develop and execute SEO strategies to improve organic search rankings and increase website traffic. Conduct keyword research, optimize website content, and monitor SEO performance regularly. Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), social media advertising, display advertising, email marketing, and content marketing. Monitor campaign performance, adjust strategies as needed, and ensure timely delivery of results. Content Marketing: Create compelling and engaging content for various digital platforms, including websites, blogs, social media, and email marketing campaigns. Develop content calendars and oversee content distribution to drive brand awareness and customer engagement. Social Media Management: Manage social media platforms and develop strategies to grow clients' social media presence. Monitor social media trends, engage with the audience, and analyze social media metrics to optimize campaigns. Email Marketing: Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Develop segmented email lists, create email templates, and analyze campaign performance. Analytics and Reporting: Monitor and analyze key digital marketing metrics, generate reports, and provide actionable insights to optimize campaigns and improve marketing effectiveness. Utilize web analytics tools and marketing automation platforms to track customer behavior and campaign performance. Team Building and Leadership: Recruit, train, and manage a high-performing digital marketing team. Foster a collaborative and supportive work environment, providing guidance and mentorship to team members. Set clear performance goals, conduct regular performance evaluations, and identify opportunities for professional growth and development. Requirements Bachelor's degree in marketing, business, or a related field (Master's degree preferred). Proven experience as a Digital Marketing Manager or similar role in the IT software services industry. In-depth knowledge of digital marketing strategies, tools, and best practices. Strong understanding of SEO, SEM, PPC, social media advertising, and content marketing. Proficiency in using analytics tools (such as Google Analytics) and marketing automation platforms. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Strong project management and organizational skills. Ability to work independently and collaboratively in a team environment. Benefits Unlimited learning and growth opportunities A collaborative and cheerful work environment Exceptional reward and recognition policy Outstanding compensation Flexible work hours Opportunity to make an impact as your work will directly contribute to our business strategy.
Digital Marketing, Social Media, Digital Marketing Strategy, Optimize Digital Marketing, Social Media Advertising, Email Marketing, Engaging Content, Social Media Management, PPC, Search Engine Marketing, Drive Results, Search Engine Optimization, Social Media Metrics, Content Marketing, Brand Awareness, Content Distribution, Keyword Research, Business Growth, Campaign Management, Retain Customers, Web Analytics Tools, Marketing Automation, Google Analytics, Develop Content, Business Objectives, Digital Marketing Metrics, Client Services, Business Strategy, Project Management, Generate Reports, Professional Growth and Development, Software Services, Timely Delivery
Digital Marketing
Experience Not Provided
Delhi, India
We are looking for an experienced digital marketing executive to contribute to the planning, implementation, and optimization of online marketing duties. The digital marketing executive's responsibilities include promoting products or services through digital platforms, creating marketing strategies, and monitoring the online presence of the company. To be a successful digital marketing executive, you should have extensive knowledge of marketing and technology best practices. You should be educated on how to use the internet to increase sales. Finally, an effective online marketing executive will need to be tech-savvy and create innovative marketing campaigns. Responsibilities: 1)Managing PPC campaigns, monitoring reports, and ROI. 2)Writing SEO copy for the website. 3)Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.). 4)Managing and updating social media platforms. 5)Keeping up-to-date with trends in social media. 6)Creating innovative content. 7)Overseeing the company's email marketing campaigns. Requirements: 1)Marketing or communications-related degree. 2)Proven working experience as an online marketing executive. 3)Broad experience with SEO, SMM, and PPC. 4)Understanding of digital marketing concepts. 5)Knowledge of web analytics & creative designing tools. 6)Content and creative writing skills. 7)Excellent communication skills.
PPC, SEO, SMM, Creative Content Writting & Poster Designing, Digital Marketing, Marketing Campaigns, Best Practices, Analytics, Google Ads, Digital Ads
Information Technology
Experience Not Provided
Bangalore, Karnataka, India
Digital Roadmap Develop and execute integrated digital marketing strategy encompassing social media, Website, SEO, SEM, Influencer and content strategy in line with the overall brand objectives Create the digital content and media strategy and annual plan for each business unit (fans, lighting and switchgear, appliances) in consultation with the BU marketing leads and business heads Social Media and Content Build brand thought leadership with a sharply defined content strategy across digital channels. Develop a rich content repository in all formats Build own social media channels to tell compelling brand stories, drive high engagement and reach and build multiple lead generation journeys Set up capabilities and technology platform for content production at scale to support digital revenue teams. Drive the overall strategy of low-cost production at scale Work closely with PR teams to drive thought leadership and online PR to build corporate reputation through our social media channels
Social Media, Content Strategy, Digital Roadmap,
Marketing Strategy
Experience Not Provided
Delhi, India
Job Purpose : Lead the marketing and branding initiative for the bank along with performance marketing, digital marketing, social media marketing Functional Responsibilities : Acquisition: Strategic thinking, stakeholder & agency management and ensuring seamless execution. Alliance partnerships -campaigns, strategic positioning based on insights and building new categories. Brand building through Digital, ATL, BTL and social. Ensuring large scale engagement is done with customers through the social media channels. New initiatives and innovations. Managing budgets & stakeholders, agency reviews and ensuring governance and audit compliance. Increase brand awareness and acquisition in digital marketing by designing, building and executing brand campaigns across social, display and other channels. Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns. Accountable for digital sales and revenue targets across Retail Wealth, Insurance, Personal loans and commercialization of Global Money/outward remittances/Fx on digital. Competencies required for role : 8+ yrs of Marketing experience in B2C consumer facing product. Prior track record of scaling growth / customer acquisition. This role requires a deep understanding of consumer behavior, ability to do user research to create compelling consumer narratives. Strong verbal, written, and presentation skills. Numbers driven mindset - get behind the numbers to understand what they mean Hands-on approach and a willingness to roll-up one's sleeves and get the job done. •Ability to work independently and drive product with minimal direction.
Social Media Marketing, Digital Marketing, Marketing Campaigns, Performance Marketing, Agency Management, Brand Building, Social Media, Managing Budgets, Brand Awareness, Consumer Behavior, Digital Sales, Customer Acquisition, Audit Compliance, User Research, Consumer Facing, Track Record
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
The University Partnership Marketing Specialist plays a pivotal role in facilitating partner marketing initiatives. This position involves forming strategic partnerships with universities and colleges worldwide, providing them with marketing services to promote their study abroad programs on the company's website and other digital platforms. The specialist serves as the primary liaison between the company and partner institutions, effectively connecting prospective students with exciting study abroad opportunities. What you will do : Identify and establish strategic partnerships with universities and colleges in abroad. Strengthen our relationship with clients and company partnerships Collaborate closely with partner universities to develop comprehensive marketing strategies that align with their objectives and target audiences. Utilize the company's marketing expertise to recommend innovative approaches for promoting partner programs effectively. Implement digital marketing campaigns to increase the visibility of partner universities. Monitor and analyze the performance of partner marketing campaigns, providing regular reports on key performance indicators (KPIs). Utilize data-driven insights to optimize marketing efforts and drive continuous improvement. Ensure that partner universities' branding and messaging align with the company's brand identity and communication standards. What will you need : Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is advantageous. Experience in marketing, preferably in the education sector, international education, or study abroad consultancy is preferred. Familiarity with digital marketing tools, content creation, and social media platforms. Strong interpersonal skills, with the ability to build and nurture relationships with universities and diverse stakeholders. Excellent written and verbal communication skills, with an ability to tailor messaging for various audiences. Data-driven mindset, comfortable using marketing analytics tools to measure and analyze campaign performance. Highly organized, detail-oriented, and able to manage multiple projects simultaneously. A passion for international education and cultural exchange. What you will get : Become a part of India's most trusted study abroad and careers blog. Ground-level view of building out a global Ed-tech company that is going to impact hundreds and thousands of lives. Work with the core team that drives the growth of the company. Phenomenal work environment, with massive ownership and great growth opportunities.
Marketing Services, Marketing Strategies, Digital Marketing, Marketing Efforts, Key Performance Indicators, Data-Driven, Marketing Analytics, Content Creation, Manage Multiple Projects
Marketing Strategy
Starter (0-3 years)
Noida, Uttar Pradesh, India
We are in search of an adept and visionary Senior Manager in Marketing to lead our marketing division. The ideal candidate should boast 7-10 years of extensive marketing experience, a proven history of orchestrating multifaceted teams, and a profound grasp of performance marketing, brand marketing, creative direction, 360-degree marketing, and campaign supervision. The Senior Manager in Marketing will assume a pivotal role in molding our marketing strategy, propelling growth, and elevating our brand presence. What will you do: Spearhead the development and execution of an all-encompassing marketing strategy meticulously aligned with company's objectives. Strategize and oversee performance marketing campaigns, encompassing PPC, SEO, SEM, email marketing, and an array of digital channels to amplify traffic, conversions, and ROI. Take charge of brand positioning, messaging, and innovative campaigns to ensure a resolute and harmonious brand identity across all engagement points. Lead integrated marketing endeavors spanning diverse channels, spanning both digital and traditional, to optimize outreach and influence. dentify, recruit, mentor, and proficiently manage a high-performing marketing ensemble, nurturing a culture of collaboration and achievement. Conceive, execute, and scrutinize marketing initiatives, meticulously gauging their efficacy and implementing data-guided enhancements. Formulate and administer the marketing budget, assuring efficient allocation of resources to achieve desired objectives. Stay abreast of industry trends, conduct extensive market research, and garner consumer insights to inform our marketing strategies. Collaborate with cross-functional departments such as Sales and Product Development to synchronize marketing initiatives with overarching business objectives. Generate systematic reports and performance metrics, supplying actionable insights and recommendations for ongoing enhancement. What will you need Bachelor's degree in Marketing, Business, or a related field; an MBA is considered a valuable asset. 7-10 years of progressively influential roles within the marketing sphere, with a track record of leadership excellence. Proficiency in performance marketing strategies and tools. Adeptness in brand cultivation and innovative marketing concepts. Adept team leadership and motivational capabilities in the realm of marketing. Competency in campaign oversight and analysis. Exemplary written and verbal communication aptitude. Possession of an analytical mindset, enabling data-driven decision-making. Superior project management and organizational prowess. Familiarity with marketing technology and analytics tools. Forward-thinking and innovative approach to marketing. What will you get Be a part of the fast-growing startup defining strategies for the growth of the company. Partner in building a global Ed-tech company that is going to impact hundreds of thousands of lives Phenomenal work environment, with massive ownership and excellent growth opportunities A young, dynamic, and passionate team Industry best perks.
Marketing Strategy, Performance Marketing, Brand Marketing, Creative Direction, Brand Positioning, Integrated Marketing, Email Marketing, Marketing Budget, PPC, SEO, Brand Identity, Market Research, Consumer Insights, Marketing Technology, Data-Driven, Business Objectives, Performance Metrics, Track Record, Brand Management, Marketing, Social Media Marketing, Digital Marketing
Marketing Strategy
Experience Not Provided
Noida, Uttar Pradesh, India
The candidate should have an excellent experience in handling marketing and branding functions in a real estate industry. Should have an excellent experience into product launch, create a buzz in the market, handle biudgets, and should work on ROI
Real Estate, Product Launch, Brand Management, Marketing, Digital Marketing,
Marketing Strategy
Experience Not Provided
Gurgaon, Haryana, India
Category Management • End to end responsibility of assigned category / Product Portfolio • Renovation/ Rejuvenation of Projects • Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovationfunnel • Work closely with cross-functional teams to define Category Insights, Idea generation and converting them intoNPD roadmaps • Build customer & consumer insights through various interactions • Develop marketing campaigns to drive business value • Should be adept at digital marketing strategies • Work closely with sales and trade marketing team to grow Rich’s markt share in the food services channel • Category champion and working very closely with the team especially Trade Marketing, Chef team and sales – having a true external orientation • Will be responsible for maintaining the A&P spends for the Product category
Develop Marketing, Category Management, Digital Marketing Strategies, Customer Needs, Product Portfolio, Consumer Insights
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Job title: Head – Digital Business (MSME Segment) Location: Gurugram BU/Function: Digital Reports to: Chief Digital Officer About the Digital Business Unit at IndusInd: The mandate of the Digital Business Unit at IndusInd Bank is as follows: · Building customer centric products with human centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments · Build innovative products and propositions backed with problem solving mindset to discover and solve latent needs of customers · Build Embedded Finance (Banking as a Service) applications · Ensure designs are highly available, highly modular, highly scalable and highly secure · Drive digital business Some of the applications managed by the Digital Business Unit include IndusMobile (bank’s mobile app for retail individual clients), Indusnet (netbanking application of the bank), IndusMerchantSolutions app, Whatsapp Banking, Chatbots, easycredit for Individuals, easycredit for Business Owners, savings, current account and fixed deposit online platforms. There are many more innovative digital products and solutions in pipeline The unit’s objectives are three fold – (a) Drive better customer experience and engagement (b) transform existing lines of businesses and (c) build new digital only or banking as a service led digital business models About the Role: As a Digital Business Head for MSME segment, you will be leading the product and growth functions for all Digital MSME applications. This includes Bank’s Direct to Customer platform to open Current Accounts digitally leveraging Video KYC, IndusMerchantSolutions mobile app targeted at retailers, easycredit for business stack and an upcoming comprehensive Digital MSME platform. Job Responsibilities: · Overall ownership of balance sheet and P&L targets for Digital MSME Business · Drive organic growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy · Manage performance marketing budget along with marketing team to drive paid traffic to platforms · Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required · Manage cost of “quality” acquisition and ensure it is within benchmarks · Meet month on month growth targets across current account, small ticket unsecured business loans, new users acquired on indusmerchantsolutions app · Meet customer engagement targets on metrics such as transactions per client, daily / weekly / monthly active users, attrition rates and so on · Meet revenue per client KPIs and define and manage all customer growth campaigns leveraging real time event driven customer engagement tools · Define the product roadmap for digital MSME platforms and ensure a well prioritized product backlog is in place at all times and executed meticulously · Ensure product team applies human centered design principles in design and ensure user stories and UI / UX of platforms in scope is best in class · Work closely with engineering teams to ensure delivery on product backlog as per milestones agreed · Ensure platforms and applications are also extended to offline channels of the bank (relationship management, branches, etc) to bringing efficiency in offline business through greater straight through processing, lower cost of processing and improved productivity · Work collaboratively with various functions in the organization – Legal, Risk, Compliance, Information Security, Engineering, IT, Marketing to meet desired business objectives Education, Work Experience, Key Skill Set Requirements: MBA from a Tier 1 / Tier 2 Business School Min of 10 years of experience post MBA Experience in running a digital business Strong understanding of P&L drivers and sensitivities Ability to collaborate and work with diverse set of stakeholders
Mobile App, Human Centered Design, Business Models, Customer Engagement, Performance Marketing, SEO Strategy, KYC, Customer Experience, Organic Growth, Product Roadmap, Customer Centric, Customer Growth, Balance Sheet, Inside Sales, Business Objectives, UX, Information Security
Digital Marketing
Experience Not Provided
Gurugram