Define Brand Strategy and Architecture Leverage consumer and category insights to define the medium to long term strategy for the brand Refresh the brand identity and customer segmentation to make it future fit Trendspotting to drive innovation and new thinking in all marketing initiatives Be the overall brand custodian- plan key marketing initiatives which are critical to deliver the next phase of growth for the organization Marketing Communications and Creative Development Champion all creative development, ATL and BTL across business units to ensure one voice for the brand and sharp positioning for each category Devise regional and localised communication strategy to drive stronger regional connect and market share gain in identified geographies Work across cross-functional teams to ensure efficient utilisation of marketing budget to deliver effectiveness and ROI Manage a roster of multiple creative, event and retail agencies to deliver cutting edge marketing programs Deliver Integrated marketing GTM programs, closely working with category, digital and corporate communication teams
Brand Identity, Creative Development,
Other
Experience Not Provided
Delhi, India
AEM Assets – JD Desired Technical Skills: · Hands on Experienced with Adobe Cloud Assets & AEM · Hands on Experienced to define Metadata Schemas & Tags · Hands on Experienced with Adobe Cloud Assets OOTB & Custom Workflow · Hand on Experienced with Assets Template and Good Knowledge in InDesign Server · Hands on Experienced with Assets Collection, Assets Omni Search and other assets feature · Good Experienced in Adobe Cloud Assets Integration with Other Adobe Products (Workfront, Brand Portal, Adobe Analytics, Adobe Creative Cloud) · Good Experienced with Connectors and Plugins Integration with Adobe Cloud Assets · Good Experienced with Assets Migration from various platform to Adobe Cloud Assets · Nice to have Experienced with Adobe Analytics Integration · Nice to have knowledge of Security and Performance · Hands on Experienced in GIT and Process · Good Knowledge in Build (Maven) and Deployments Pipeline (Jenkins or any other deployment tools) · Good experienced in configuration management · Must aware Unit Test Framework Roles & Responsibilities: · Able to create files and folders with Adobe Cloud Assets · Able to define & implement metadata schemas for Adobe Cloud Assets & Tags · Able to define & OOTB and Custom ACLs · Able to implement assets collection, search filters, assets template and InDesign Server · Able to write code for custom workflows, components, templates · Able to implement integration between Adobe Cloud Assets and Workfront using Connector · Able to integrate Brand Portal with Adobe Cloud Assets · Able to implement and configured Brand Portal Components · Able to implement review, approval process for assets to publish · Able to integrate Adobe Creative Cloud with Workfront and Adobe Cloud Assets · Able to write migration utility or leverage ACS Tools to migrate assets from various source platform to Adobe Cloud Assets · Able to integrate analytics scripts for assets and components · Able to build and deploy code by leveraging pipelines · Able to write unit testing · Able to define and implement configuration between Adobe Cloud Assets, Workfront, Brand Portal and Adobe Creative Cloud
Adobe Creative Cloud, Deployment, Assets Template and Good Knowledge in InDesign Server, Adobe Cloud Assets & AEM, GIT and Process, Jenkins, Analytics, InDesign Server, Configuration, Define Metadata Schemas & Tags
Select Functional Area
Experience Not Provided
Bangalore, Karnataka, India
Look at a very sharp, productive, creative candidates who posses strong research skill sets, strong with maths, should be a number & data cruncher. This role will be a pure Research role, writing reports & sharing the insights with the internal IB team & Clients. Open for location. Remote.
Equity Research, M&A, Financial Modelling ,
Capital Markets
Expert (10+ Years)
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
About the RoleWe are seeking an enthusiastic and passionate Social Media Marketing Associate to join our dynamic team. In this role, you will play a crucial part in shaping our online presence, engaging with our audience, and driving brand awareness across various social media platforms. If you are creative, results-driven, and excited about crafting impactful digital campaigns, we want to hear from you! Key Responsibilities1)Content Creation and ManagementDevelop and curate engaging, high-quality content for social media platforms, including Instagram, Facebook, LinkedIn, Twitter, and others. Plan and execute a content calendar aligned with the brand’s goals and campaigns. 2)Community EngagementBuild and maintain relationships with our online audience by responding to comments, messages, and inquiries promptly. Foster meaningful conversations and interactions to enhance brand loyalty and engagement. 3)Campaign Strategy and ExecutionMonitor campaign performance and optimize content for maximum reach and engagement. 4)Analytics and ReportingTrack and analyze social media performance metrics using tools like Google Analytics, social media insights, etc. Provide regular reports with actionable insights to improve strategies and content. 5)Trend Analysis and InnovationStay updated on social media trends, platform updates, and emerging tools.Experiment with innovative ideas and creative strategies to enhance the brand’s social presence. Qualifications and SkillsBachelor’s degree in Marketing, Communications, or a related field. 2-4 years of experience in social media marketing or digital marketing roles. Proficiency in social media management tools. Excellent written and verbal communication skills. Strong analytical skills with a data-driven approach to decision-making. Creativity and a keen eye for visual aesthetics. Ability to multitask, prioritize, and manage time effectively in a fast-paced environment. What We OfferA collaborative and vibrant work environment. Opportunities for career growth and professional development. The chance to work on impactful campaigns that resonate with a diverse audience.
Social Media Marketing,
Select Functional Area
Junior (3-6 years)
Andheri, Maharashtra, India,Andheri, Mumbai Suburban, Maharashtra, India
Digital Marketing Job Requirements and Responsibilities: • Overall digital marketing strategy to help drive growth • Responsibility of the overall website and mobile apps • Works with the technology teams for the website and mobile apps. for day to day operations and overall improvement • Collaborates with internal teams to execute the overall digital marketing strategy • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Designs, builds, and maintains our social media presence. • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights. • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identifies critical conversion points and drop off points and optimizes user funnels. • Collaborates with agencies and other vendor partners. • Evaluates emerging technologies. • Provides thought leadership and perspective for adoption where appropriate. Digital Marketing Qualifications / Skills: • Self-motivated • Proficient in marketing research and statistical analysis • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate • Should be able to guide the team to execute and monitor campaigns Education and Experience Requirements: • Bachelor’s or master’s degree in marketing or a related field • Has over 10+ years of experience • Experience in managing websites and mobile apps • Proven working experience in digital marketing, particularly within the industry - experience in ecommere would be an advantage • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, Google Ads, Google Tag Manager, etc.) • Working knowledge of ad serving tools • Experience in setting up and optimizing PPC campaigns on all major search engines • Working knowledge of HTML, CSS, and JavaScript development and constraints
Digital Marketing,
Digital Marketing
Experience Not Provided
Mumbai, Maharashtra, India
The primary responsibility of this role is to study, analyze the spend data finding out gaps for cost out, create strategies for cost-out project execution for electronics category. manufacturing requirements for Electronic componenets, Printed Circuit Boards and assembly to meet customer specific technical requirements. Creating cost out (VA) project and execution strategies in Electronic Manufacturing and assembly Analyze spend data finding out gap for cost out. Prepares Electronic Componenets, PCB and PCBA specifications by studying the fabrications drawings, assembly drawings. Confers with manufacturing, Product teams, Printed circuit board fab vendors, suppliers to resolve Design For Manufacturing , Design For Testing , Design For Assembly issues. Demonstrates the application of basic Engineering tools/ principles and evidence of creative thinking (Printed circuit board stack up design, Bill Of Materials, Component Placement according to design flow for ease of routing .)
Circuit Boards, Technical Requirements, Project Execution, Design For Manufacturing, Analyze Spend, Design Flow
Manufacturing
Experience Not Provided
Pune, Maharashtra, India
Key Responsibilities: • Category Marketing – premium/ mass(VIP/Skybags) product portfolio to match-up with seasonal trends in the industry to stay competitive and profitable. • Brand Management - Leverage consumer insights through Consumer Research to define the medium to long term strategy for the brand. • Brand building – further consolidate and grow the brand on conventional and digital platforms • Shopper Marketing – Both online & On-ground Activations (BTL) at customer touchpoints • Managing media / PR and brand communication • Trendspotting to drive innovation and new thinking in all marketing initiatives • Work with Creative agencies to develop insightful & impactful marketing communication. • Digital Marketing - Content/Influencer Marketing /Advocacy/ Online Reputation Management • Working with cross functional teams to deliver on cost objectives • Planning, deploying, monitoring and evaluating marketing spend across ATL and BTL • New Product Innovation – Category development and enhancement (Product design & aesthetics). Adoption of digital technology for upgradation of the offering
Marketing,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
• Collaborate with marketing & commercial leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan. • Create insight led culture: Encourage and facilitate marketers to drive insight led approach to brand building and brand health tracking • Drive brand planning process & work closely with brand team to build robust brand plan for priority brands. • Build capability of marketers with focus on building marketing competencies. • Facilitate best practice sharing within the company, across industry and also outside pharma by subject matter experts to inspire and enhance capabilities of marketers. • Proactively stay abreast of industry best practices to bring innovation and external perspective for marketers. • Drive launch excellence for strategic new product launches • Stakeholder collaboration: Work closely with stakeholders including senior leadership to raise capabilities of marketers & build successful brands. • Drive thought leadership by influencing stakeholders across all levels. • Create idea factory to encourage new customer engagement avenues in compliance with regulatory requirement • Initiate multichannel engagement pilots and drive agility in new marketing practices • Creative agency management/optimization to drive synergies & cost saving.
Brand Plan, Marketing Strategy, Communication Plan, Brand Building, New Product Launches, Stakeholder Collaboration
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
As a global leader in assurance, tax, transaction, and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don't just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we'll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self. At EY, Risk Transformation Consulting Services helps Boards and CXOs to build agile and risk-aware organizations that make better decisions to achieve their strategic objectives. We help our clients define their universe based on strategic, financial and operational goals (“risk appetite”) and categorize the risks you should embrace, avoid or mitigate (“risk strategy”). All this helps align their risks to their purpose and business strategy.
Agile, Business Strategy, Management Consulting, Business Development, Internal Audit,
Management Consulting
Experience Not Provided
Mumbai, Maharashtra, India,Gurgaon, Haryana, India