His Expertise on

Design Thinking
Social Impact
Customer Experience
Experience Labs

Harsh Manrao

With twenty years of work experience in design and business management, Harsh has driven multi-disciplinary and multi-social groups in India and Japan.

A firm devotee to the intensity of inventive joint effort, he has directed experience-design and design-thinking workshops with senior supervisory crews at Airtel, Unilever, P&G, Marico, Asian Paints, Godrej, Apollo Hospitals, Kelloggs, CEAT and Mahindra, and Mahindra.

In 2006, he and his accomplices felt that client experience was being compartmentalized into water-tight areas of specializations, which prompted irregularities in unlocking value. Moreover, these irregularities lead to issues the whole way across the value chain.

In the wake of testing their plan processes at different scales, in 2011, Harsh set up India's first experience design studio, EXPERIENCE LAB.

The assemblage of work from the studio spreads across experienced design plans for galleries, experience centers, and flagship stores for associations like Unilever, Apollo, Airtel, Marico, CII, Mahindra, and Godrej.

The firm is likewise firmly engaged with counselling the CSR wings of associations on activities that mean to make a social Impact through Design.

Throughout the long term, Harsh has set up a phenomenological viewpoint to design a plan. He has developed the educational program curriculum for Experience Design that he instructs as a visiting faculty at the National Institute of Design in Ahmedabad and Gandhinagar. He is additionally cooperating in a research project at the Indian School of Business, which intends to quantitatively build up the connection between client experience and representative fulfilment.

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